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More signs added to downtown Fresno, and they look awesome

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With the grand (re)opening of Fulton Street a mere month away, things are really starting to happen on the former pedestrian mall. One of those things is new signage in what is now being referred to as the Fulton District.

downtown Fresno signs

New street sign at Fresno and Fulton. Notice the graphic of the Pacific Southwest Building on the sign matches its namesake in the background.

In June, new street signs were spotted at the intersection of Fulton and Tuolumne. At the time, I talked to the designer of these signs, Suzanne Bertz-Rosa of Bertz-Rosa Strategy + Creative, who said that they were part of a larger signage system that would eventually include monument and wayfinding signs (read my interview with Bertz-Rosa here).

Well, eventually has arrived, because the new signs were spotted in the area late last week. I went to see them for myself over the weekend and I have to say, they look pretty legit. Check them out for yourself and let me know what you think in the comments.

downtown Fresno signs

Wayfinding signs direct visitors to notable locations in downtown Fresno. Bertz-Rosa says there are larger signs directed at vehicle traffic, and smaller, more abundant signs for pedestrians.

downtown Fresno signs

The monument sign in the background announces your arrival in the Fulton District while the wayfinding directs you to parking and the Cultural Arts District.

downtown Fresno signs

Sign at Fulton and Tuolumne, looking west toward the Tuolumne Street bridge

downtown Fresno signs

Another wayfinding sign, this one at Merced and Fulton

Jason Farris

Head YES man at FresYes.com
I grew up in Fresno. Relaxed in its calm breezes, listened with my dad to the crack of the bat at little league baseball games when I was a kid and now take my son to do the same at minor league games. I broadened my mind at its schools (I went to high school right here at San Joaquin Memorial, and to college at Fresno State!) I love that if I drive for two hours in one direction, I can be in the mountains. For two hours in another, luxuriating on a California beach. I can enjoy the cosmopolitan atmosphere of San Francisco or Los Angeles, but still be able to come home to relaxation, calm, and quiet.

I love where I live, and I also love what I do. I'm lucky to be able to work in a profession in which I get to build relationships; one that has me meeting new people each and every day and helping them to build new lives in my beloved city. I'm lucky enough to work in a profession in which I can marry cutting-edge technologies and marketing techniques to good, old-fashioned, nose-to-the-grindstone work. I am lucky enough to work in a profession that allows me to work as an advocate for my clients; to use every tool at my disposal to get a job done well for them, and with as little stress and expense as possible.

I love my city. I love my job. One inspires my excellence for the other.

Fresno? I say FresYES

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