Who’s up for some breakfast?
Last September, Take 3 Burgers in Fresno hosted a pop-up restaurant honoring the late Tupac Shakur on the 20th anniversary of the rapper’s death. Powamekka Café was a huge hit, earning national media coverage from Time, Rolling Stone and Mashable.
Next month, the same team that put together that successful event — including Marketing Director for the Fresno Grizzlies Sam Hansen, co-owner of Take 3 Burgers Desirae Washington-Reed, and Fresno tastemaker DJ Kay Rich — will do another celebration, this time honoring Notorious B.I.G.
Big Poppa’s Pop-Up Café will debut for one morning only, taking over Take 3 Burgers at 1230 Fulton Mall on Thursday, March 9, which is the 20th anniversary of B.I.G.’s death.
Inspired by Biggie’s lyrics, this new pop-up café opens at 5:46 a.m. (a time that fans will recognize from his song “Warning”) and will serve a breakfast of T-bone steak, cheese eggs, and Welch’s grape juice (from his song “Big Poppa”). Take 3 is also serving 5:46 Cereal Treats, a Peanut Butter Crunch/Frosted Flakes marshmallow treat (inspired by the “Warning” video).
The event will feature original local artwork created for Big Poppa’s Café and an in-house DJ spinning Notorious B.I.G. favorites.
Big Poppa’s Pop-Up Café is limited to 100 customers, 20 every hour from 5:46 a.m. to 10:46 a.m. Reservations are being accepted online here. The event is expected to sell out, so better move quickly.
This is the second breakfast tribute to Notorious B.I.G. that’s taken place at Take3, and if the success of that and the Tupac event is any indication, Fresno is eager for more.
“More than anything,” Hansen says, “We want to create memorable experiences in Downtown Fresno and give people something they can’t get anywhere else. We hope they’re proud this was born in Fresno.”
Tribute Concert & Art Show
If you can’t make it to the breakfast, don’t worry: there will be a tribute concert and art show later that night at Full Circle Brewing Co., 620 F Street in Downtown Fresno. It will feature local artists performing Biggie covers, including Ray Yung, Omar Aura and Otis Reed, Patrick Contreras, The Box, Ben Luciano, and others. Local rapper MC Wicks is assuming the identity of Wickie Smalls for the evening and will perform “The 10 Snack Commandments.”
Fans will be able to purchase custom champagne flutes inscribed with, “We sip champagne when we thirsty” (a reference to Biggie’s hit “Juicy”). The party will also feature a larger collection of Biggie-themed artwork. Doors open at 7 p.m. There’s a $7 cover.
I love where I live, and I also love what I do. I'm lucky to be able to work in a profession in which I get to build relationships; one that has me meeting new people each and every day and helping them to build new lives in my beloved city. I'm lucky enough to work in a profession in which I can marry cutting-edge technologies and marketing techniques to good, old-fashioned, nose-to-the-grindstone work. I am lucky enough to work in a profession that allows me to work as an advocate for my clients; to use every tool at my disposal to get a job done well for them, and with as little stress and expense as possible.
I love my city. I love my job. One inspires my excellence for the other.
Fresno? I say FresYES
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