FresYes Interview: Dads Cookies

Warning: This interview might just be the ooiest, gooiest, most delicious post we’ve done in a while. Before you start reading you might want to make sure you have a gallon of the milk of your choice, ice cold and ready to go in the fridge.

So tell us, who are you, where did you come from, and what do you do?

My name is Lance Sanchez. I am the owner and I hail from Fresno, CA where I was born and raised. My interest in baking sparked while working as a Bakers Assistant at Eddie’s Bakery in 1991. Later, I welcomed two daughters, Rachel in 1993 and Haivyn in 1998. Some of the sweetest things in life are born out of love. For this dad, becoming a father was the most cherished moment that inspired me to create Dads Cookies. My homemade chocolate chip cookie recipe, perfected over the years baking for my daughters, is now shared with the Central Valley and I like to think they can taste the love in every bite.

Tell us more about Dads Cookies

Dads Cookies is a Family Owned Bakery that offers Gooey Gourmet Cookie to the Central Valley. We started in 2020 at the start of the pandemic when I was laid off from my job of 11 years in audiology. Instead of dwelling on the setback, I took the opportunity to start a new venture and turned to my youngest daughter, Haivyn Sanchez, for help. With her expertise in marketing for restaurants across Los Angeles, we were able to launch Dads Cookies, build buzz, and offer a product that the community quickly began raving about.

We began our journey by taking online orders, which led to selling at farmers markets. As our popularity grew, we started catering to wholesale clients, and with hard work and perseverance, we saved enough to open our first storefront in 2022 and have more locations set to open in 2023.

What is that makes Dads Cookies stand out from the rest?

Our branding and customer service are two factors that set us apart from the rest. Our branding strategy is well thought out, and our team works tirelessly to ensure that everything we release is consistent and recognizable to our customers. Whether it’s our blue color scheme or our cookie illustrations, you can easily identify our products as being from Dad’s Cookies. We take pride in branding every aspect of our business, from our food trailer to our new branded cookie boxes. In addition to our branding, we are committed to delivering a memorable customer service experience. We aim to make our customers feel like part of our family, as their enjoyment of our cookies is an extension of that.

And what would you say that most people don’t know about you?

Many people are unaware that Dads Cookies is still a relatively small team. We are a family-owned business with myself leading the development efforts. Haivyn, my youngest daughter, handling the Marketing and Operations, and Jordan, my nephew, overseeing production. Along with the family members, we have seven other team members who work as cashiers and bakers.

We are excited to announce that we will be expanding to a new location in Lemoore and hiring more team members! Our goal is to continue growing and serving delicious cookies to our customers.

That’s exciting! Can you tell us more about that?

Like I mentioned, we are expanding to Lemoore, with a new location set to open later this June. We are excited to bring our delicious cookies to new customers in the area. This is just the beginning of our expansion plans, as we are also working towards opening locations in Los Banos and our first stand-alone store in Clovis in 2024. We are committed to providing our customers with the best cookies possible and expanding our reach to new communities. Stay tuned for more updates on our expansion plans!

What else would you like our readers to know?

We are proud to announce that Dads Cookies has been awarded Silver for The Best Cookies in Central California by The Fresno Bee. We want to thank everyone who participated in the vote and encourage them to continue supporting as we aim for Gold next year! You can stay up to date on all upcoming events, locations, and giveaways via our Instagram.

FIND DADS COOKIES:

Address: 7505 N Willow Ave, Fresno, CA 93720
Website: https://www.dadscookies.co/
Email: info@dadscookies.co
Instagram: https://www.instagram.com/dads.cookies
Facebook: https://www.facebook.com/dads.cookiesss
Tik ToK: https://www.tiktok.com/@dads.cookies

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FresYes Writing Team

We say “Yes and” to our community, which we love to work and live in. We always speak positively about our growing business, each other and the Fresno community. We are proud to support local businesses, engage in what’s happening in our community and lovingly participate in as many volunteer activities as we can as individuals and as a collective group. We are generous and we are proud to give back.

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