Did you know that FresYes has a clothing designer whose brand is in stores nationwide? There’s no need to travel if you want high quality, high-end clothes for your little ones. Jessica Elrod has made her brand base in Clovis after traveling the world and working for big labels such as Nike.
Creativity in Every Corner
Recently I met up with Jessica, the owner and designer of Cavelle Kids. The flagship store for her label is in Clovis, but her clothing is in boutiques as far off as New York. When I stumbled into the door I got the same feeling I get when I pop into Anthropologie to smell all their candles. It was a peaceful, gorgeous atmosphere. The clothes were beautiful and there were nice touches like paper leaf garlands hanging from the windows. As a nice bonus, there’s a play area for kids.
When I arrived for the interview, Jessica was making pom-poms for some scarves. Her clothing line has her personal touch everywhere. She selects all the fabrics and all the stitches, and each piece reflects her artistic eye and attention to detail. She has her clothing made in the U.S.A. and every season her collections are inspired by a fairy tale. This season takes it’s cue from “The Princess and the Frog”.
I accepted a cup of coffee (there’s coffee!) and started to talk with Jessica about her store. The Cavelle store is a one stop shop, with wooden pacifier clips and teething rings hand made locally by All Lovely Made, to jersey milk soap from Farm Girls in scents from Pepperment to Bergamont and Violet. In addition, even locally made home decor is available with Aggie & Dorie signs and furniture and Project Wildflower wall art. Jessica’s favorite thing about this town is the people. She says she has really felt the community’s support with her business. According to her, FresYes is a great place to feel welcomed if you’re a small business owner.
Photos With Santa While You Craft
The Cavelle Store in Clovis is also home to Derksen Photography. This December 9th from 10-1 p.m., Cavelle Kids and Derksen Photography are hosting a fun holiday event: Jingle and Mingle. There will be a free craft for the kidlets, as well as coffee from Fresno’s mobile coffee bar, Cold Mountain Coffee, and snacks. In addition, Santa will be there. If you want a professional photo with the Big Man, you can get a digital file from Derksen Photography for 20 dollars. As a bonus, you can always get style advice for your tike from Cavelle before the picture!
As an additional incentive to shop local, Jessica is offering a fun giveaway. If you take family photos and any item from the Cavelle Kids store is pictured, you can enter to win. Just send in your holiday card to the store and you’re entered to win a $250 shopping spree!
Purple Tutus and Texture
Jessica was kind enough to give me style tips. I felt a little bummed that I’m not the proud parent of any females. There’s SUPER cute boy clothing, cuter than anything I’ve seen elsewhere (the struggle is real, boy moms!), but still…I wanted a reason to buy a purple tutu with a sparkly waist band. She pointed out that little girls grow up but not out. This means that the dresses you purchase can live into the next year as a shirt if you layer them with a tutu.
At this point I started wondering if we could start an adult tutu trend, because I had just shrunk my favorite sweater and I would do almost anything to keep it in my rotation for another season. She also suggested using textures to add interest to your style. If you are wearing something, add another something with a different texture and you’ll look one billion times cooler. Cool enough to get away with a purple tutu when you’re a 34 year old mother of four? That remains to be seen.
It’s a great time to check out Jessica’s designs! Cavelle Kids is participating in Cyber Monday today, so if you go to their website here, and use the code CYBER2016, regular priced apparel is 25% off until midnight (November 28).
[all photos courtesy of Cavelle Kids, used with permission]
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