Permanent makeup has become increasingly popular among women in recent years, and for good reason. Whether it’s to save time getting ready in the morning or to enhance natural features, permanent makeup offers a range of benefits. Imagine waking up with perfectly shaped and defined eyebrows. Dreaming? That’s exactly why we wanted to share this interview with Erica!
So tell us, who are you, where did you come from, and what do you do?
Hi FresYes! My name is Erica Castaneda! Owner and permanent makeup artist of Inked Arch, Fresno! Born and raised here in Fresno, Ca, I saw the town lacked a little in the Cosmetic industry and knew I had to dip my toes in it! I have a 14 year background in esthetics as well as business and management. At Inked Arch, Fresno I tattoo eyebrows we well as lips, also known as lip blush!
Tell us about your business.
Inked Arch, Fresno is new in town and the inspiration has come from my long background in makeup and esthetics, but wanting to provide more to the people of Fresno. Only a handful of people offer lip blush and I had to hop in and offer the service.
Lip Blush? What does that mean?
Lip blushing is a semi-permanent tattoo that can enhance the color and shape of your lips and give the impression of more fullness and color! Benefits of lip blushing include enhanced lip symmetry, the ability to customize your lip shade, long-lasting lip color, color correction for uneven pigmentation and scars, fuller looking lips without injectables or surgery, and increased pigmentation for aging and pale lips.
Oh and Lip blushing lasts about 3 years!
Tell us about something that you do that makes you stand out.
One thing I feel will absolutely set me apart from the rest is my obsession with perfecting my craft. People will want to offer multiple services in their business , while I want to hone in on the perfection of lip blush and the mouth! I am obsessed with making the mouth stand out and helping bring out the natural beauty in each individual. I plan to be known in town for lip blush.
What is it that most people DON’T know about your business?
I also am experienced in eyebrow tattooing. Ombre brows, also known as Powdered Brows, are a semi-permanent eyebrow styling technique that creates a soft shaded brow pencil look. This amazing technique, first developed in Asia, has been around for decades and has been gradually improving over the years. It gives great definition & depth to the eyebrows. It is particularly recommended for women with oily skin or combination skin or anyone who fills in their brows regularly with pencil or shadow.
Anything exciting coming up?
Opening soon on Herndon and Marks! I am located inside a salon that’s soon to open! I am a business within a new business that will offer hair, nails and skin services! I am also offering $250 lip blush which is saving my clients $150-$200! A limited time promo.
Any secret deals for the FresYes readers?
CLICK TO VIEW!
If someone mentions FresYes, receive an additional $25 off your service!
FIND INKED ARCH
Phone: (559) 696-8956
Address: 7081 N Marks Ave, Fresno, CA 93711
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