Dia de los Muertos, or Day of the Dead, is a Mexican holiday that celebrates life and death. It’s celebrated on November 1st and 2nd, and it’s a time to remember and honor deceased loved ones.
For those that didn’t see the Pixar/Disney movie Coco (which was fabulous!) we’re going to explain a little about the day.
Lucky for us, Fresno is one of the best places to experience Dia de los Muertos in the US. We have a big Mexican-American population, and so we host a bunch of vibrant and colorful celebrations every year.
One of the most popular Dia de los Muertos events in Fresno is the Festival del Dia de Los Muertos at the Fresno Chaffee Zoo. This family-friendly event has traditional music, dancing, food, and arts and crafts. Visitors can also learn about the history and significance of Dia de los Muertos through educational exhibits and workshops.

Another popular event is the Celebracion De Dia De Los Muertos at Kerckhoff Park. This event has a variety of activities, including an ofrenda contest, a sugar skull decorating station, and a traditional Mexican market. Visitors can also enjoy live music and dance performances.

In addition to these large events, there are also a bunch of smaller Dia de los Muertos celebrations held throughout Fresno throughout the year. These events are often hosted by local businesses and organizations, and they offer a more intimate way to experience the holiday.

No matter how you choose to celebrate, Dia de los Muertos in Fresno is a unique and unforgettable experience. The city’s vibrant Mexican culture and its commitment to preserving traditions come together to create a truly special event.
Here are some specific examples of how Dia de los Muertos is celebrated in Fresno:
- Ofrendas: Ofrendas are altars that people build to honor deceased loved ones. They’re typically decorated with photos, candles, flowers, food, and other items that were special to the deceased person. Ofrendas can be found in homes, businesses, and public spaces throughout Fresno during Dia de los Muertos.
- Sugar skulls: Sugar skulls are a popular treat that is eaten on Dia de los Muertos. They’re typically decorated with colorful icing and designs, and they often have the name of the deceased person written on them. Sugar skulls can be found at bakeries, grocery stores, and street vendors throughout Fresno during Dia de los Muertos.
- Marigold flowers: Marigold flowers are another important symbol of Dia de los Muertos. They’re believed to guide the spirits of the deceased back to their families during the holiday. Marigold flowers can be found at florists and markets throughout Fresno during Dia de los Muertos.
- Pan de muerto: Pan de muerto, or sweet bread of the dead, is another popular food eaten on Dia de los Muertos. It’s typically shaped like a skull and bones, and it’s often decorated with sesame seeds and sugar. Pan de muerto can be found at bakeries and grocery stores throughout Fresno during Dia de los Muertos.
- Mole negro: Mole negro is a rich and complex sauce that is often served on Dia de los Muertos. It’s made with a variety of ingredients, including chocolate, chili peppers, and other spices. Mole negro can be found at restaurants and markets throughout Fresno during Dia de los Muertos.

Dia de los Muertos is a special time to remember and honor our loved ones who have passed away. It’s also a time to celebrate the beauty and resilience of life. Fresno is a great place to experience this unique and meaningful holiday.
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