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Tower District’s Hi-Top launches line of branded coffee

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Natali Carrera
Natali Carrera is a devoted coffee addict who also loves her twelve-year-old son, husband of 17 years and bargain hunting at Target. She works in the field of education and is also a freelance writer and YouTube vlogger (as a hobby). She's been told "bubbly" is the best descriptor of her personality, though she wonders if what people really mean is that she talks too much. Natali is a lifelong Fresno resident and Fresno State grad.
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This month, Hi-Top Coffee in the Tower District officially began selling its own line of coffee featuring beans from Colombia, Rwanda, Ethiopia, and Peru—roasted right here in Fresno. According to Hi-Top’s owners, “The coffee beans have been picked, processed, and shipped from around the world during optimal times, as the seasonality of the product is taken into thoughtful consideration, and the beans are roasted for peak freshness and flavor.”

[Read my post on Hi-Top’s grand opening here.]

hi top branded coffee

Aaron Bagato, co-founder, presents new, locally roasted Hi-Top coffee for purchase

Hi-Top Coffee’s roasting procedures “highlight the complexity of each region, for optimal natural sweetness.” These coffees will be especially intriguing to coffee connoisseurs, as the flavors will expand beyond typical roast varieties like light, medium, and dark, offering more nuances in flavor. However, they will also aim to be approachable and enjoyable for all coffee drinkers.

hi top branded coffee

Each Hi-Top Coffee package presents tasting notes

“The way in which we roast the beans is for optimal enjoyment, and the result is coffee that is juicy, bright, and exciting,” says Aaron Bagato, co-owner at Hi-Top Coffee. Just eight months after opening Hi-Top, the team, including Bagato and co-owners Spencer and Karsyn Suvanto, began the local roasting process behind the scenes, and are now proud to bring the final product to market.

Familiar artwork on packaging

Hi-Top Coffee is packaged in compostable bags, and the familiar artwork on the packaging (like that seen adorning the walls of the Hi-Top shop) was designed by local artist Quinn Bowman with help from shop employee Lexie Fabbian.

hi top branded coffee

Hi-Top Coffee is now available for purchase

“This is an important milestone for me personally, as well as for everyone in our shop,” says Bagato, whose work experience includes several specialty coffee establishments both locally and abroad. “This is something we’ve been working towards for a while, and it’s fun for us to be bringing our take on the current coffee scene to the Central Valley.”

The roasted beans are sold in 10 oz bags and range in price from $13 to $17. The coffee can be purchased in the shop at 1306 N. Wishon Ave. in the Tower District, or online. Wholesale purchases are also available. For more information, visit www.hi-topcoffee.com.

All images courtesy Hi-Top Coffee