Good news for students who are starting up the fall semester at Fresno State and Fresno City College: you can now get to classes by riding FAX for free.
FAX has been improving both its service as well as the buses and stops themselves (hence, all the construction along Blackstone Ave.).
FAX 15, which launched earlier this year, provides more frequent service along Shaw and Cedar avenues. Buses arrive every 15 minutes (hence the “15” in FAX 15).
And FAXQ, which is bus rapid transit, will begin service later this year.
Videos highlight new direction for FAX
FAX is clearly trying to rebrand itself with these new names and services, and with a couple of videos aimed at younger riders.
Here’s a video marketed to college students:
And here’s a lifestyle type of video aimed at young professionals:
The videos are nicely shot and definitely make riding the bus seem—dare I say it?—kind of cool.
Having a solid public transportation system in place is a must for any large city, which Fresno is. While inconvenient now, these changes to FAX and its stops along our major traffic corridors will hopefully improve our city in the long run.
How students can ride for free
If you’re a Fresno State student or employee, you can ride FAX for free anytime by swiping your Bulldog card. [Details here]
Fresno City College students can ride for free anytime by purchasing a $5 ASG card. [Details in the comments section of this post]