This Saturday will see the grand re-opening of Fulton Street which, as you know, is opening to auto traffic for the first time in a thousand or so years (check out our guide to the festivities).
The Fulton Street Party will include a lot of cool stuff, including a number of pop-up stores, bars, and restaurants that will be open for one day only. The point of the pop-ups is to show what a full and lively Fulton Street will look like in the hope of attracting entrepreneurs and investors, and also customers, to the area.
Among the pop-ups is the latest offering from Fresno Grizzlies director of marketing Sam Hansen. Hansen never lacks for original ideas, and his Hella Ninja food court and indoor throwing-star range is hella on-brand for the guy who’s brought us the Taco Truck Throwdown, the Tupac-themed Powamekka Café, and Oreo tacos.
It was while promoting Oreo Taco Night at Chukchansi Park in August that we first heard about Hansen’s desire to put together a ninja-themed event (and his protestation of California law Section 22410, which bans the throwing of ninja stars). Two months later, his ninja dream is becoming a ninja reality.
Hella Ninja events
Here’s a look at what Hansen has planned for Hella Ninja:
• An indoor throwing-star range hosted by Aikido Of Fresno. The throwing-star range will use plastic and rubber stars (again, because of penal code section 22410) and a foam-constructed wall. Attendees can buy throwing-star range targets to compete with their friends.
• Custom food creations from local businesses, including Char Burger’s Ninja Umami Burger & Okonomiyaki Tots, The Smokin’ Burrito’s Hibachi Burrito and Ninja Star Wontons, and a Ninja poke bowl from Poke Cubed. There will also be Nunchuck Churros, Ninja Ice Pops from Pop’s Emporium, and fruit sushi from Cali Snack Shack.
• A bar featuring the rare Hella Ninja rice beer from Tioga-Sequoia Brewing Co., and hot and cold favored sakes.
• A Japanese candy booth and daiso (a Japanese Dollar Store) from Central Fish Market.
• Ninja-themed art displays.
I think it’s safe to say this will be one of the more unique things you’ll see at the Fulton Street party.
Hella Ninja runs from 3-10 p.m. Saturday at 1036 Fulton Street. Admission is free, but there will be additional charges for food, drinks, and the throwing-star range. The event is open to all ages. Parking at all meters and garages in the area will be free during the Fulton Street Party.